Bumped 2.0: The ‘why’ behind the design
Hello there Bumped owners! If you’ve found your way to the blog today, I’m guessing it’s because you’re keen to hear more about what’s new in the latest version of the Bumped app. So rather than a member of the marketing team translating the ‘what’ and ‘why’ for you, we’re bringing perspective directly from one of the people consistently making Bumped better. Meet our Product Designer, Shaina Dickson.
Hi Shaina! Thanks for taking the time to talk through the most recent update with us. To start us off — what’s new with Bumped 2.0?
As our users will see, Bumped 2.0 is a visual overhaul — really the first significant overhaul of the mobile app since the launch of beta. Our goal was to take a step back from the ‘app as we know it’ to streamline and simplify the user experience.
Users will see that visual update most prominently in the navigation (my personal favorite), on the Home screen, in the Profile section, and in the layout of Stock Picks. But there are also some subtle changes that help Bumped be more human-centric that are designed to go unnoticed.
Okay, I want to dive into the subtle changes, but let’s start big and work our way down. Let’s start with the Navigation — it’s a very visible change that made me say “oh! That makes so much sense! Why didn’t I think of that?” So, what made you think of that?
I joined Bumped this year, so I had the opportunity to get to know Bumped the company as an employee, while also experiencing the Bumped mobile app as a new user. Even with the insider track, it took me time to understand how all the pieces of Bumped worked together. I wanted to make sure that our users — existing and new — are set up for success.
When improving the user experience, assessing how we structure our content and navigation is a great place to start. Helping a user wayfind and get to the places they need to be, to do the things they need to do is critical. Bear with me, because I’m about to get UX-nerdy on you...
The original Bumped “side-drawer” navigation was good at highlighting all of the things we wanted the user to do, but did not effectively act as a visual compass for users. Bumped 2.0 rearchitects and consolidates the navigation into a tab bar, adds visual indicators to clearly tell users “you are here”, and enables users to easily find content and complete key tasks. Top-level destinations are now within arm’s (thumb’s) reach.
If we tell you what you need to do to get rewards, but don’t tell you where or how, you may be missing out on the opportunity to grow your piece of the ownership economy.
There’s a good life lesson in there too I think...If you don’t know where you are, how can you know where you’re going? Or, something like that. Anyway, I’m really excited for folks to get into the new wayfinding and see how much more intuitive it is. The other thing I noticed right away was the new Home screen. Can you tell me about the ‘why’ behind that design?
As early Bumped users know, our Home screen has historically been more of a transaction list than an account hub. There are a lot of changes here, so I’ll try to go one at a time.
First, we really wanted to put more emphasis on the reward, instead of what you spent to get that reward. Bumped was founded on the premise of owning what you love, so bringing the reward information front and center is key, regardless of where users spend.. And now our users can clearly see and celebrate what they own.
Second, I wanted to give more power to the Home page. It’s now the hub for account setup — the place where users can manage their rewards, loyalties, and linked cards all in one place. It’s less mental work for our users to know that these key account items are set up to earn at-a-glance.
Speaking of less mental work, this may be more for new users than our existing ones, but we’ve also added explanations with each feature directly in that home page. We’ve never actually put the language in our app to tell users how Loyalties work, what Stock Picks are, or what ‘Shop Now’ means. Now they don’t have to guess and check.
Ah yes, the simple joy of clarity. Alright, another high-visibility one you mentioned. Let’s talk Stock Picks.
Stock Picks have been simplified as heck, if I may say so. Users will see a much cleaner, easier to read, and simpler to choose approach to Stock Picks. No more toggling into categories, now users can see what’s available to them with a quick scroll through prominent logos, or by searching by stock ticker or brand name.
At the risk of repeating myself, Bumped is all about owning what you love — and while that one-to-one ownership reward is a great way to create access to the market for folks who don’t know where to start, we also work to educate our users and help them along in their ownership journey. And something that’s been made clear in the user data is that our users aren’t all newbies to ownership.
Those folks who think of themselves as owners and investors may want to own stock that they are curious and excited about — in this way Stock Picks are key in our mission to make an ownership economy, by allowing users to own up to four brands without shopping there. Making it clean, streamlined, and easy means we’re doing right by the range of users we have.
Delightful. I know you have work to get back to, so I promise to wrap it up — just two more questions. What about those UX updates that people may not see?
We’re a fintech company. We’re working in a highly regulated industry, which means we have a lot of disclosures to work with. Those disclosures are important because they help keep users safe, but they can come at the expense of taking up valuable real estate or confusing users by running over other instructions. We’ve built some creative ways to get that very important jargon readily available without adding customer confusion.
Speaking of jargon, we’ve also made a lot of terminology updates. Building a net-new technology meant making up a lot of terms and feature names, but over time our users have actually given us more human terms for those items.
The other thing would be the new Profile page. We’ve condensed all of the things that fall under account and profile management into one place. Your help and support messages, personal information, statements and documents, everything has been cleaned up and sorted into its logical spot.
Love it. Last question — what are you most excited about for future iterations of Bumped?
I’m so glad you asked that, because Bumped 2.0 is laying the groundwork for what’s to come in 2022. Before launching new features or products, we wanted to build a solid foundation that helps people get up and running quickly, and rewarded efficiently. With smart wayfinding, adding in new features and enhancing the product becomes a lighter cognitive lift.
There are a lot of things I can’t wait to bring to users, but to keep it high-level, they’ll start to see education tied directly into the product (and tied to more ways to get rewarded), Portfolio improvements that give them new ways to view and interact with their total account holdings, and micro-interactions that make the experience more engaging and supportive. Don’t be alarmed if you start seeing some movement and animation in the future.
Essentially, anything that enhances the user experience and helps our people own what they love. That’s what I’m excited about.
Shaina, thank you so much for the time and sharing your insights. And, for everything your team does to help Bumped evolve. Everyone else, thank you for taking the time to read our blog, we can’t wait to hear what you think about Bumped 2.0 — just give us a shout on Twitter, Facebook, LinkedIn, or Instagram.