Case Study: Starbucks Stock as Reward for Coffee Purchases Boosts Customer Spend 53%
Results from our two-year pilot study shows stock ownership rewards drive customer visits, and basket size.
Bumped — the tech company on a mission to create an ownership economy via stock rewards — released data from their two-year pilot study indicating that customers who became SBUX owners spent more with the coffee brand, and visited stores more frequently.
Bumped users who were rewarded in fractional shares of stock for their spending with Starbucks on average visited the store 35 percent more often and spent an additional 53 percent monthly. What's more, once customers became owners they spent more at every visit with an increase in basket size.
The Bumped pilot rewarded over 13,000 US consumers in fractional stock rewards when they spent at more than 80 brands. Users chose their favorite brand in each category, then began receiving stock rewards whenever they spent there. Customers were rewarded in fractional shares of Starbucks stock. The validity of this study was not influenced by brand participation.
"We were surprised by these results given the maturity and quality of the Starbucks loyalty program," says David Nelsen, CEO & Founder of Bumped. "To see this level of lift and engagement speaks to the power of ownership as a game-changer in the rewards space."
The findings of the holistic Bumped pilot were researched and reported on by The Columbia School of Business, who released their independent study in February 2021.
Bumped is a tech company on a mission to create an ownership economy. The Bumped app gives consumers the power to turn their everyday spending into free stock ownership, and their suite of tools helps businesses reward their customers in fractional shares of stock. Bumped believes that we all create the economy together, and we all should have the opportunity to benefit from it. Learn more at Bumped.com.
The Bumped app and website are operated by Bumped, Inc. Brokerage services are provided by Bumped Financial LLC, member FINRA /SIPC . More about Bumped Financial LLC on FINRA’s FINRA BrokerCheck website.
Investing in securities involves risk, including possible loss of principal: Not FDIC Insured • No Bank Guarantee • May Lose Value. Nothing here should be construed as an offer to purchase or sell securities.