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Brand Loyalty

Why we’re excited about GroceryShop 2019

GroceryShop 2019 is right around the corner! We bet you’re wondering what you might get out of the event (besides some late nights). Our team asks that question ahead of any major event, which got us talking about what we’re most looking forward to.

GroceryShop is happening at a critical time for both the industry and the state of loyalty. As the grocery and CPG industries process the shift to digital technologies - combined with an increasingly distracted customer that now has to choose between online delivery, grocery pick-up options, and a myriad of brands. The power balance has never been more in the customers hands. How, then, do grocers and CPG companies embrace their customers and bring them closer into the fold of their businesses?

We believe companies should respond to the competition for consumers’ minds, hearts, and stomachs by building a new kind of direct connection with their customers. This next generation of loyalty can occur through ownership- relationship-oriented programs, grounded in making customers owners in the brand they love most - yours.

As you read this, you may wonder how that’s possible and if ownership would actually change consumer behavior. Meet Bumped. We are a technology platform - and underlying brokerage - on a mission to help brands build lasting 1:1 relationships with their customers. We partner with brands to give their customers free stock, turning loyal shoppers and spenders into shareholders. In an industry like grocery, where margins are tight (and consumers are often tracking for sales and deals), keeping your customers shopping with you is critical.

And, our data shows that it works. As our CEO David Nelsen wrote in a recent blog post, studying a 90-day period before and after 5,000 users selected loyalty with a brand (which we’ll call ‘The Grocer’ for anonymity), users spent on average 41 percent more with ‘The Grocer’ after receiving fractional shares as a reward for purchase. Moreover, users shopped on average 1.3 additional times per month!

While the potential tectonic shifts in the industry could send folks running from keynotes on the Vegas strip to the quiet solitude of Red Rock Canyon, our team at Bumped couldn’t be more excited to embrace these changes.

Interested in learning more? We hope you are. We can’t wait to meet all of you at GroceryShop to chat about how we can solve these mega-problems together!

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Are you a financial institution or brand interested in working with Bumped to make your customers owners? Get in touch below!

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The Bumped app and website are operated by Bumped, Inc. Brokerage services are provided by Bumped Financial LLC, member FINRA/SIPC. More about Bumped Financial LLC on FINRA BrokerCheck website. Investing in securities involves risk, including possible loss of principal: Not FDIC Insured • No Bank Guarantee • May Lose Value. This info is about our brokerage services, not an offer to buy or sell securities, or to open an account where Bumped Financial LLC isn't registered. Mention of any specific merchants is for illustrative purposes and do not represent a recommendation to buy or sell a particular security. Use the following links to access Bumped Financial LLC's Privacy Policy, Terms of Use, Customer Agreement, and other Legal Disclosures. Bumped Inc., its subsidiaries, agents, and employees expressly disclaim any responsibility for and do not maintain, control, recommend, or endorse third-party sites, organizations, products, or services, and make no representation as to the completeness, suitability, or quality therefrom. The Stock Marketplace is not a marketplace for purchasing or selling stock. The Stock Marketplace is a marketplace for purchases that are eligible for earning stock rewards. A few notes on fractional shares: they’re typically not transferable between brokerage firms. If you want to transfer your Bumped account, you may have to sell your fractional shares first. Fractional shares can’t be put into certificate form or physically mailed, nor do they have voting rights.